Expert: Janice Martin

Founder of Senior Liaison of Central Florida, Inc., a senior living placement service covering Hernando, Citrus, Marion, Sumter and Lake Counties. Award-winning author of The Complete Guide to Assisted Living.

How do you help people find the best senior living options?

I’m a resource for anyone looking for Independent Living, Assisted Living and Memory Care communities, or services to help them stay in their own home. I connect people with trusted resources and help navigate the services available. Most people don’t think about this until there’s a crisis and have no idea about the little details involved or the questions to ask. I like meeting with people in their homes to talk about their care needs, how they want to live, budget and what’s important to them. Once I have this information, I can narrow it down to two to three options that would be the best fit. Even after they move in, I can continue to work with the family as an advocate and help with any concerns they may have.

How can someone feel confident they’re making the right choice?

You don’t have to do this on your own. I have the experience to help guide you in the right direction so you can make an informed decision. For example, many people considering assisted living don’t realize that there are three different levels of licensing for these communities, which determines what they can offer. People who believe their loved one needs a nursing home are surprised to learn that today’s assisted living communities are able to manage most care needs through the end of life with the proper license.

What sets you apart from other services?

I’m a liaison, not a directory. There’s a big difference. As a liaison, I am the connector between people and the services they need. I’m the main person involved with the families who reach out to Senior Liaison of Central Florida. That trust and bond are important. I answer my phone seven days a week and always return calls the same day. I have relationships with all the communities I cover in Central Florida. I’ve been to those locations and am personally familiar with what they offer. I know if a facility has been fined or has had significant complaints against them, which the average person would never know if they just walked into the lobby.