Ray Kassim, Jr., Co-Owner
and Michael Solis, Co-Owner

Graphics Direct

Co-owners Ray Kassim, Jr. and Michael Solis are the creative force behind Graphics Direct, a thriving visual branding business serving Lake County for over 40 years. Specializing in signs, vehicle wraps, embroidered apparel, screen-printed merchandise, banners, LED signage and more, their work lights up businesses—literally and figuratively.

“We’re seeing huge growth in LED storefront signs and illuminated wall logos,” says Michael, who grew up in the business under his dad’s leadership. “But no matter how much we grow, we stay true to what got us here—quality and community.”

“If you do something you love, it’s not work. It’s your passion.”

Graphics Direct has been named Best Signs and Printing four years running in the South Lake Chamber’s South Lake Business Awards, a testament to their commitment. They also proudly serve repeat clients and local organizations, helping companies big and small stand out.

“The best part for me is that my business partner and my best friend are the same person,” Ray adds about Michael. “And now, both of our kids get to see the cool things their dads create in the community.”