One of the most exciting things about fashion is that it doesn’t stay the same. Savvy customers in Central Florida rely on The Rustic Rose Fashion Boutique to help them navigate changing styles and find their “just right” look. 

Founder Rosalyn Housley always carried apparel items in her original home décor and gift shop. Although the clothing section was a small corner in that store, shoppers enjoyed buying comfortable, stylish fashions and accessories at realistic prices.

Over time, the styles became more popular and sought after, so Rosalyn decided to move the clothing into its own store across the Brownwood Paddock Square.

The Rustic Rose Fashion Boutique features over 80 fashion brands, including top sellers like Southern Lady, Aryeh, and Zac & Rachel. In addition to fashionable apparel for all personalities and body types, customers appreciate the wide selection of accessories and jewelry.

Nicole Scarpelli has worked with the clothing side of the business from the start. 

“I started working at The Rustic Rose Home Accents & Gifts in 2014 and was promoted to assistant manager in 2016. Once Rosalyn opened the boutique in 2018, I became the store manager there,” says Nicole, who is clearly passionate about fashion. 

She enjoys keeping her finger on the pulse of the industry and sharing that insider knowledge with customers. Nicole and her team are happy to make suggestions and offer fashion advice on creating the perfect outfit—whether cute or classy, but always comfortable.

“Fashion is always changing, so I focus on bringing new and exciting trends to the store and introducing them to the community. Our customer demographic is expanding, and we want to have something for everyone,” says Nicole.

With her eventual retirement in mind, Rosalyn created a business deal so her shop managers could work their way to store ownership over the years.

“I’ve been working with Rosalyn for 11 years now and we’ve built such a wonderful relationship. She will be a mentor I can always lean on. I’m so excited for the future and to carry on the legacy she created,” says Nicole, who officially becomes owner of the boutique in December.

Customers value the personalized experience they get at The Rustic Rose—something you won’t find in a department store.

“A lot of our customers have become friends; they trust us and our advice. We’re always here to help them put together a look they’ll love and feel good wearing,” says Nicole.