March 18, 2024
Star Athletics, Discover Lake County Announce Partnership to Promote Track and Field Tourism
By Cindy Peterson
Star Athletics, Discover Lake County Announce Partnership to Promote Track and Field Tourism
Star Athletics, a renowned professional track and field organization, and Discover Lake County, the official tourism promotion agency for Lake County, are thrilled to announce a strategic partnership aimed at promoting track and field excellence and boosting sports tourism in the region. Through joint efforts, event hosting, and community engagement efforts, the organizations hope to foster the growth of track and field sports while highlighting the natural beauty and attractions of Lake County.
“We are excited to join forces with Star Athletics to showcase Lake County’s exceptional track and field facilities and natural landscapes to athletes and sports enthusiasts worldwide,” stated Ryan Ritchie, Director of Discover Lake County, expressing his enthusiasm for the partnership. “This collaboration aligns perfectly with our mission to promote Lake County as a top-tier destination for sports tourism.”
Damu Cherry-Mitchell, Vice President of Star Athletics and Lake County resident, commented on the partnership, saying, “As someone deeply passionate about track and field, I am proud to see this partnership come to fruition. By working together with Discover Lake County, we can create unparalleled opportunities for athletes to train, compete, and experience the beauty of our region.”
Both Star Athletics and Discover Lake County are excited about the possibilities that this partnership brings and look forward to a successful collaboration that will benefit athletes, visitors, and residents alike.
Originally from the small town of Berryville, Arkansas, Cindy has become a multimedia specialist in journalism, photography, videography, and video editing. She has a B.S. in Communications from the University of Central Arkansas and produces Style Magazine's Sports Hub Podcast and the Healthy Living Podcast. She also produces for Beacon College’s Telly Award-winning PBS show, “A World of Difference.” When she isn’t working, Cindy loves traveling the National Parks with her husband , Ryan, and son, David, photographing wildlife.