A breast cancer diagnosis changed the course of Deborah “Deb” Jayne’s life, but she says it also gave her a greater purpose.

The 60-year-old entrepreneur owns Bases Loaded Consulting Group, where she helps associations and organizations plan conferences, trade shows, events and travel. She also founded The Booby Trap Foundation, a nonprofit dedicated to supporting women recovering from breast cancer.

“What I’m most passionate about is creating meaningful experiences and using my career to make a lasting difference in the lives of others, whether through business or community service,” Deb says.

Her work as an entrepreneur has earned recognition locally. Bases Loaded Consulting Group was named Small Business of the Year by the Leesburg Area Chamber of Commerce in 2023, but Deb says founding The Booby Trap Foundation remains the accomplishment she is most proud of.

“My breast cancer journey changed the course of my life, but it also gave me a greater purpose,” she says. “What was once one of the hardest seasons of my life has become a mission to bring hope, comfort, and support to women recovering from breast cancer.”

Through the foundation, Deb works to raise breast cancer awareness, provide support to women recovering from the disease and build a community where women do not have to face their journey alone.

Her community involvement extends beyond the foundation. Deb has worked with the Leesburg Area Chamber of Commerce, Keep Lake Beautiful, Leesburg in Bloom, The Rock Church USA, Sunrise Rotary Club of Leesburg and other community organizations and local nonprofits.

“I believe in giving back to the community that has given so much to me,” she says.

Deb says her faith in God has been the foundation of her leadership journey and has taught her to lead with integrity, compassion and purpose, particularly during difficult seasons.

“My breast cancer journey also transformed my perspective, reminding me that every obstacle can become an opportunity to serve others and make a meaningful impact,” she says.

That experience also shapes the advice she gives to younger professionals and community leaders.

“Lead with authenticity, serve others before yourself, and never underestimate the power of building genuine relationships,” Deb says.

For her, success is about more than professional recognition.

“Success isn’t just measured by awards or a title; it’s measured by the lives you impact, the people you encourage, and the legacy you leave in your community. We are stronger together and hope is always worth sharing.”