December 31, 2023

40 Under 40: Lance Livingston, 23

1 min read| Published On: December 31st, 2023|

By Akers Editorial

40 Under 40: Lance Livingston, 23

1 min read| Published On: December 31st, 2023|

Lance Livingston, 23

Occupation: Owner, New Paradigm Marketing Solutions, Eustis

What I do: I lead an awesome team both in person and online. Together we find and implement unique solutions to solve our clients’ complex marketing.

How I got here: I found my way into marketing after working with a local media company. During my time there I was a senior in high school and met many local business owners and I identified a need for outside-the-box marketing solutions. While in college, I started Livingston Group with two clients and grew it to what is now New Paradigm, a full-service agency with dozens of clients across the country.

Why it’s my passion: My true passion lies in helping small business owners find unique solutions to complex problems. I really love being able to give back to the community that made me and continues to lift me up today.

Notable achievement: Graduating from Stetson University with a bachelor’s in business management.

Words of wisdom: Surround yourself with good people who inspire and empower you to do great things and then your success will be inevitable.

Outside the office: In my free time you can find me on the Harris Chain of Lakes cruising around on my boat or Sea-Doo. I also love going to Disney.

Life after 40: I hope to have grown my business to a point where I can begin to step away from the day-to-day operations and focus more on giving back to the community.

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