In the heart of Central Florida’s rolling hills, a new tradition is about to take root—one that blends the charm of a small-town gathering with the vibrant creativity of the region’s artisans and farmers. Mission Resort + Club in Howey-in-the-Hills has announced the debut of the Howey Artisan Market, a monthly open-air event designed to celebrate local talent, support small businesses, and create a community gathering place for residents and visitors alike.

The market’s first installment will take place Saturday, August 30, 2025, from 9:00 a.m. to 2:00 p.m., kicking off a series that will be held on the last Saturday of every month.

Mission Resort + Club is known for its historic charm, world-class amenities, and welcoming atmosphere. Recently, the resort’s leadership recognized a unique opportunity: create a space where local farmers and purveyors could sell directly to customers, artisans could share their craft, and neighbors could gather in a beautiful setting.

“We wanted to offer a platform for small businesses while giving both locals and resort guests a reason to come together,” says Cindy Staley, General Manager of Mission Resort + Club. “The Howey Artisan Market is about more than shopping—it’s about fostering a community. When you shop here, you’re supporting a local family and investing in our community. It’s about keeping local traditions alive.”

To bring the market to life, Mission Resort + Club partnered with Orange Blossom Market Co. (OBMco), an established market coordinator known for curating high-quality vendor experiences across Central Florida.

“This partnership with Mission Resort + Club brings our vision for vibrant, community-driven events to life,” says Sheena Willis, Owner of OBMco. “We’re curating a diverse mix of makers and creatives to deliver something special and truly local each month.”

Vendor applications for future markets are open at orangeblossommarketco.com/mission-resort-club.

The August 30 launch will feature farm-fresh produce, handmade goods, unique gifts, and live entertainment. Confirmed vendors include:

• Agriplate Organic Produce – fresh, organic fruits and vegetables
• Isle Of Gaia LLC and Photosynth Inside – specialty houseplants and greenery
• Whimsy Wheel Pottery – handcrafted ceramic pieces
• Soulshine in a Jar – small-batch jams
• Sheri’s Sourdough N’Such – artisanal sourdough breads
• Mr. and Mrs. Pickle – handcrafted pickled goods
• Green Pea Coffee – locally roasted coffee
• Mission Resort – cooking and mixology demonstration

Food trucks, family-friendly activities, and a laid-back atmosphere will encourage visitors to linger and enjoy the experience. Leashed, friendly pets are welcome.

Plan Your Visit

The Howey Artisan Market will be held rain or shine from 9:00 a.m. to 2:00 p.m. on the last Saturday of each month in 2025.

 2025 Market Dates:

• Saturday, August 30, 2025 – Grand Opening & First Annual Run the Resort 5K
• Saturday, September 27, 2025
• Saturday, October 25, 2025
• Saturday, November 29, 2025
• Saturday, December 27, 2025

Mission Resort + Club welcomes the public year-round to enjoy its two championship golf courses, spa, and three inviting restaurants. Visitors are encouraged to make a day of it—browse the market, play a round of golf, schedule a spa service, or savor a leisurely lunch surrounded by the beauty of Florida’s Hill Country. Follow Mission Resort + Club on Facebook and Instagram for updates.

About Mission Resort + Club

Located just 35 minutes northwest of Orlando in Howey-in-the-Hills, Mission Resort + Club is a historic destination featuring 176 guest rooms, two championship golf courses, three restaurants, a spa, and over 30,000 square feet of event space. The resort invites you to Explore Florida’s Hill Country. For more information, visit missionresortandclub.com or call (352) 324-3101.

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