In 2017, Alfreda Kinsey-Lee, a retired pediatric nurse and mother of four, decided to switch gears and share her love of baked goods with the public. So, she started Keke’s SweetTreats. 

“My daughter Keke came up with the idea when I started baking cupcakes and selling them at her brothers’ football games,” she says. “Keke was my inspiration.”

Mostly self-taught, Alfreda admits that she was challenged by the visual side of baking, but says her flavors were on point so she went back to school to study the art and science of pastry. And that was just the beginning of her quest to broaden her culinary knowledge.

“I spent countless hours on YouTube watching videos and paying attention to trends,” Alfreda says. “I also wasted a lot of cakes, but thankfully my children were my guinea pigs.”

Her signature peach cobbler pound cake is a source of pride that became an instant hit once she posted the flavorful treat online.  

“That particular pound cake was all over the Internet, and once I started getting favorable posts the orders came in and I knew I was onto something,” she says. The peach pound cake is made with peach cobbler in the middle and a glaze on the outside with cinnamon and caramel, which reflects her idea of combining two cakes in one.

Alfreda loves to teach others her craft with online videos and encourages followers to get creative with their cakes, pies and breads. 

“I always tell people to make it their own,” she says. “We all have that signature flavor inside of us and by baking we can share it with the world.”

You can find Keke’s SweetTreats on Youtube with the handle, Kekes SweetTreats How To.