Ray Kassim, Jr. and Michael Solis – Graphics Direct

For over 40 years, the award-winning Graphics Direct out of Minneola has been Central Florida’s most trusted print shop, offering a wealth of experience and expertise in advertising, signs, textiles, embroidery, screen printing, banners and vehicle wraps. 

Ray Kassim Jr. and Michael Solis have now taken the reigns to create a forward-thinking vision and offer the energy of a new generation while they maintain the quality standards and solid reputation Graphics Direct is known for.

“We are a couple of guys who have come a long way,” says Ray. “I started here 20 years ago sweeping floors and now I’m a co-owner.”

Conversely, Michael grew up watching his parents found and grow Graphics Direct and learned the trade from a young age. 

“I left for a few years and learned a lot,” he says. “Now I can apply all of that knowledge to help move the company forward.”

The business partners are each now married with kids, which motivates them to take Graphics Direct to the next level.

“We have invested in equipment that is cutting edge and allows us to create anything from vehicle wraps to billboards,” says Ray. “And we see a very bright future.” 

Ray is an aspiring competitive bodybuilder and is sponsored by Mutant Supplements. Michael partakes in spiritual ceremonies yearly for healing and personal growth.