It’s no wonder that roofing contractors often rank among the least trusted professions in America. The industry has been plagued with dishonest sales tactics and has had its share of companies go out of business. According to a 2022 Small Business Administration (SBA) report, 80% of roofing contractors close within two years, and a whopping 96% are out of business by the five-year mark.

These statistics make Eustis Roofing’s dominance over the market for more than 65 years even more impressive. How has this seemingly small-town company catapulted its way onto the national stage as the country’s leader in reliability and innovation? 

Eustis Roofing’s CEO Jason Reisman says it starts with his unwavering commitment to a transparent and honest customer service experience. 

“It’s simple; support your community that you love and live in,” Jason says. “And focus on the installers. They are athletes at the highest level and the quality is in their hands.”

“The picture on the cover of this magazine means something so much more than just roofing; we are family and operate as such. This is why we are who we are today!” adds Jason, explaining that it’s something he knows first-hand from working in NASCAR for 10 years.   

In a world captivated by the newest AI innovations, Eustis Roofing is redefining their industry by returning to a world forgotten, a world where handshakes, promises and transparency were at the heart of contracting.

Branching Out for Better Service

Eustis Roofing, based in Tavares, has been specializing in roofing since 1959. While their values remain rooted in a ‘small town’ spirit, their operations now span 12 counties with multiple branch offices.

The local branches provide tailored services to meet the unique local needs of the neighborhoods they serve. Each branch employs local talent giving each location a distinctly inviting feeling for the residents of that community. 

“We like having local branches because we feel like it gives them better service,” Jason says.

As the company has expanded its reach, it has also enhanced its ability to leverage resources for the benefit of its homeowners. Better quality materials and certified manufacturer warranties give their customers financial options and peace of mind.

Leveraging Size for Homeowner Protection

Eustis Roofing’s significant growth has come with challenges. To meet those challenges, Jason hasn’t hired some big fancy marketing firm or even upgraded the old sign in front of their office. 

Instead, he’s elected to invest in educating homeowners. Armed with nothing more than his cell phone, Jason’s regular rooftop videos have peeled back the veil of roofing, giving the once novice homeowner an opportunity to learn the trade he is so passionate about. His videos have garnered millions of views, catapulting Eustis Roofing to the front of YouTube searches and social media algorithms.  Homeowners call from all over the country to express their gratitude for his videos.

“I want homeowners to know we have a standard here, and regardless of the offices we open or the number of people we employ, I’m here to show them what quality craftmanship looks like on top of their home,” Jason says.

However, the size of Eustis Roofing does provide significant advantages. 

“Our size and reputation give us greater leverage and power to protect homeowners more effectively,” he adds. “The larger a company’s volume, the more protection it can offer, but for us, we never want to grow unless we can do it right.”

With greater leverage, Eustis Roofing ensures manufacturers honor warranties and deal fairly with insurance companies. 

Estimates show nearly 80% of roofing contractors will only replace a homeowner’s roof. Eustis Roofing offers multiple options including roof cleaning, repairs and even new rejuvenation technology. By offering an array of services, technicians can provide the solution a homeowner needs, opposed to the only one that makes them money. 

Name Brand

Seemingly every contractor claims to be the best. Eustis Roofing is the rare exception. They have the hardware to back it up. With close to 1,000 5-star reviews and a 4.9 consistent rating on Google, there is hardly any doubt Jason’s commitment to customer service can be questioned. 

In 2021, the company was named National Roofing Company of the Year and was featured in the Daily Commercial’s ‘Local & State’ section on February 3, 2022, page 3A, as well as on their website.

“That was one of our biggest achievements to date and our company started to grow throughout the entire country as a result.” 

That growth has only continued, with the company now being named “Best of the Best” 5 years in a row with Lake & Sumter Style Magazine!

A regular speaker at industry conferences, Jason acknowledges the company’s deep appreciation for the community and industry support. His presentations attract 1000s to hear his insights on the industry he loves so dearly. He is quick to attribute his success to his people, more specifically the individuals building the roofs.

“Those guys and gals are the athletes! They’re all-stars, none of this is possible without their shared commitment to excellence,” Jason points out. Jason still enjoys being on the roof. He takes pride in his blue-collar roots. While often soft spoken, this jeans, boots, and NASCAR guy has a message for his competition: “We’ll be building the best damn roofs in the state”.

Scope of Services

Eustis Roofing prides itself on offering a wide range of roofing services. With the average roof in Florida costing nearly $20,000, many contractors have stopped repairing roofs and elected to only provide full-roof replacements. Many Central Florida homeowners have no idea the company inspecting their roof only offers one service. 

“We’re on a mission to save homeowners from bad roofers,” Jason explains. “By offering repairs, replacements, and rejuvenation services, we have the solution for every home. Homeowners deserve to know there is a cost-effective alternative to replacing their roof,” Jason explains.  

Why Repairs? 

Roofing, like many industries, has specialists. The crew that replaces a roof requires a different set of skills than those repairing roofs. The heartbeat of a roofing company is the repair division. It is rare to see large repair departments, if any, in roofing. 

“I do not want to sell our work in any industry that I cannot provide the best service, and the repair department is key to providing service. I try to protect homeowners through videos but if they still run into problems with other contractors our repair department is there to solve it,” Jason says. “40 years ago, every roofer could repair your roof.  The industry is hungry for experienced craftsmen and we’re proud to be leading that charge.” 

With over 30 repair technicians, Eustis Roofing has the largest residential repair division in the state, giving them the size and strength to cover any storm.

Handling Problems with Integrity

Eustis Roofing recognizes that the reputation of the roofing industry has been tarnished by scams and subpar companies, often leaving homeowners skeptical and wary. They are committed to reversing this trend by setting a new standard for integrity and excellence.

“To me, the character of a company reflects what they do when things go wrong. To us it’s simple, you go back and you fix it!” Jason says.

Investing in Employees

Eustis Roofing’s success is built on a foundation of skilled, dedicated employees – some celebrating 20+ years! 

The company invests heavily in training, ensuring they can deliver top-notch service. Classroom training and hands-on practice with mock roof systems prepares new hires for real-world scenarios. They also go on ride-alongs before they ever get the chance to work on your roof.

And it doesn’t stop there. Full benefits packages are available to everyone at Eustis Roofing.

Honestly Speaking

Eustis Roofing stands out for its honesty. Jason highlights the importance of transparency, especially as they’re navigating lengthy warranties.

Jason explains the only warranty that truly counts is the “longevity warranty.” Because Eustis Roofing is purchasing more products than their competitors, the manufacturers and suppliers have an incentive to keep Eustis Roofing homeowners happy. 

“The only person who loses in these scenarios is the homeowner. That’s not acceptable to us,” Jason says. “When we mess up, we admit it and fix the problem. We expect the same response from the manufacturers we purchase from.”

Community Support

Eustis Roofing actively engages in charitable activities, helping those in need, supporting educational endeavors and the list goes on. “We recently went all out for a police officer whose house caught on fire,” Jason mentions, illustrating the company’s dedication to giving back.

The company had a hand in the restoration of the historic Clifford House in Eustis. When having to decide between going with a higher quality panel or a lesser one to meet budget, Eustis Roofing stepped in.  

“My family lives here. I appreciate that house and it deserved better, so I went ahead and absorbed the cost and put a better panel on it because I wanted to bring the glory to that building that it deserved,” Jason says. “We’re on a national level now, but we’re actually focused on our community, so much so, that we pour our hearts into it.”

Financing and Affordability

Eustis Roofing understands that a new roof is a significant investment. To make it more accessible, they offer financing options that few competitors can match. 

“We can offer financing like nobody else,” says Jason, explaining that all loans are subject to credit approval and are process through a 3rd party finance company. “For instance, a two-year, no-interest, no-payment plan. How awesome is that? You don’t have to pay for your roof for two years.” 

Looking Forward

Looking ahead . . . Eustis Roofing will continue growing while maintaining quality, honesty, customer satisfaction and a dedicated commitment to transparency! 

Ultimately, Eustis Roofing’s success is a testament to its dedication to doing things the right way, reinforcing its mission to protect homeowners from bad roofing practices!

By prioritizing customer needs, investing in quality and leveraging their size for the benefit of homeowners, Eustis Roofing continues to set NEW standards in the roofing industry.

As Jason is often heard saying, “How do we save homeowners from bad roofers?”