Jeff & Kim Burg

A love story built on trust, balance and a shared drive to make life—and business—sparkle.

Kim and Jeff Burg grew up in Wisconsin and met in the 1990s through mutual friends. 

“We’d get together every Wednesday to watch Melrose Place,” Kim says. “Jeff kept coming around, and eventually we started dating.”

Those Wednesday nights eventually paid off. Three years later they were engaged. After two more years they married. 

“We took our time,” Kim says. “We did everything the steady way, making sure each step felt right.”

Kim and Jeff forged a partnership grounded in patience and support as they navigated school, career changes and raising two daughters. 

Kim built a career in human services, first as a foster-care case manager before earning her master’s in education. 

“I’ve always been drawn to helping people,” she says. “My training helps me create supportive environments where people feel seen and valued.”

Jeff pursued a path in business. His father bought a small printing company when he was a teenager, and Jeff started working there after school. He later earned degrees in accounting and marketing and spent more than 20 years in strategic planning before launching a youth sports-training franchise. 

“I’ve always liked building things,” he says. “Whether it’s a business, a product or a team, I love the process.”

Around 2020, Jeff began looking for something he and Kim could build together. His parents had lived in The Villages for more than two decades, so when the opportunity came to relocate, the timing felt right. 

“We visited, and it just made sense,” he says. “It felt like the next chapter for us.”

After months of research, they found their fit in Two Maids, a cleaning service franchise that combines their strengths. 

“Jeff brings the operations and marketing,” Kim says. “I bring the people side. Together, we’ve created a culture where everyone feels respected and heard.”

Though they work side by side, they still make time for fun. 

“We just spent a few days at Disney for Jeff’s birthday,” Kim says. “We work hard, but we don’t forget to live a little. We moved to vacation land so we could actually enjoy it.”

Their advice to younger couples? Kim says, “Trust each other’s strengths and stay in your lane. Don’t let ego get in the way, and remember to have fun.” 

Jeff adds, “You can build a business and a life together, as long as you don’t lose sight of why you started.”