Cheyenne Daves, 31

Occupation: Owner, The Humble Native, Wildwood

What I do: I am responsible for everything that happens within the business. Not only do I manage the day-to-day but I do all of the human resources, ordering, marketing, networking, accounting and anything else that comes my way.

How I got started: After 10 years in the medical field, I was tired. I was ready to invest in myself and make sure that every minute of my day was benefiting my family, outside of a paycheck. In June of 2023, with the support of my husband and family, I opened Humble-Potamus Children’s Boutique. We were successful, and after nine months had the opportunity to expand into The Humble Native, which opened in June of 2024.

I’m passionate about running a locally-owned business because: My goal is to keep a small part of “real Florida” in Sumter County, which is quickly losing its character. As a seventh-generation Sumter County resident, it is important to me to keep at least a sliver of our history intact. It is common to have customers say, “Wow I’ve never met someone who is actually from here.” That just simply shouldn’t be the case. The Humble Native is more than gifts and grilled cheese, we are run by heart and family values. My goal is that The Humble Native will be known as a local spot for authenticity and southern hospitality.

My biggest professional accomplishment so far: Remaining positive. I have not let the naysayers, the obstacles, or challenges stop me from breaking down the barriers of success.

When I’m not helping people find the perfect product: I enjoy spending time with my family. Whether we are traveling, out on the boat, or just running errands, I love unscheduled time to relax with my husband and daughter.

My first job: I landed my first job at 16 as a cashier at Sparr Building and Farm Supply in Wildwood.

My local mentor: Hands down, Laci Demoss, owner of Magnolia Grace Beauty Company. She has been a friend, confidante and business coach throughout this entire process. She has taught me that it is okay to change direction. Just because you have a mission statement and have a plan in mind does not mean it has to stay that way. Your business can and should grow with you.

The best advice I’ve received: “You just have to go for it, the money will come back but the opportunity won’t.”

Fun fact: I am a huge advocate for professional women. I believe that professional attributes can be learned at a young age through sports and extracurricular activities. Therefore, I am the Florida and Georgia pageant director for Universal Miss. We are a nationally recognized scholarship pageant system that values the growth of young women through professional development. Interview skills, confidence and public speaking are key to being successful in both pageantry and as a professional.

If I had a million dollars to give away: I would support children’s advocacy in our community. From food and clothing to scholarships and job opportunities I believe there is no better financial investment than to better the lives of our children.

Life after 40: My future plans include business expansion outside of our current market. After 40 I hope to be a mentor to other young, small business owners who are looking for guidance and support as they navigate through their business endeavors.